Steinbarth

La Preferida, a renowned Mexican food brand with a rich heritage spanning over 75 years, is synonymous with quality and flavor in the culinary world. Founded in the 1920s by Henry Steinbarth in Chicago, the company has evolved from a humble storefront offering meats, cheeses, and baked goods to a thriving food company known for its authentic Mexican ingredients. La Preferida's extensive product range includes beans, peppers, salsa, seasonings, and more, with a commitment to delivering an unparalleled food experience rooted in tradition.

With a focus on catering to the diverse culinary needs of Chicago's Hispanic community, La Preferida has solidified its position as a trusted symbol of quality. The company's dedication to crafting authentic Mexican flavors has led to significant milestones, such as introducing Chicago to its first packaged chorizo in 1949 and expanding into organic products in response to changing consumer preferences in the 2000s. La Preferida's mission to provide high-quality ingredients while preserving the essence of Mexican cuisine remains unwavering through its fourth-generation family leadership.

La Preferida's strategic direction underlines a commitment to innovation and growth, with a focus on expanding its market presence and strengthening its position as a preferred choice for authentic Mexican ingredients. The company's emphasis on nurturing a close-knit community and fostering a workplace culture that values growth and innovation reflects its forward-thinking approach. As La Preferida continues to evolve and adapt to changing consumer preferences, it remains dedicated to upholding its legacy of delivering exceptional foods that stand the test of time.