Stussy
Stussy Inc, the owner of the brand Stussy, is an iconic fashion house that has significantly influenced streetwear culture. Founded in the early 1980s by Shawn Stussy in Laguna Beach, California, the brand initially emerged from the surfwear trend but quickly transcended its origins to become a staple in the skateboard, hip hop, and broader urban scenes.
The brand's genesis can be traced back to Shawn Stussy's craft of surfboards, where he began scrawling his surname with a broad-tipped marker. This signature would soon become the emblematic logo of Stussy, adorning T-shirts, shorts, and caps sold out of his car around Laguna Beach. The logo's design was inspired by that of his uncle, Jan Stussy, and has become a symbol of the brand's identity.
In 1984, Shawn Stussy partnered with Frank Sinatra Jr. (no relation to the singer) to expand the apparel line. By 1988, Stussy had made its way into Europe, opening a boutique in SoHo, New York, and establishing multiple locations throughout the 1990s. The brand's revenues soared, reaching $17 million in 1991 and $20 million in 1992. Despite its growth, Stussy maintained a sense of exclusivity through limited production and distribution, which only fueled its mystique and demand.
Stussy's style is a blend of various cultural influences, including surfer, skatewear, hip hop, reggae, and even classic preppy wear. This eclectic mix has allowed the brand to resonate with a diverse audience, contributing to its enduring success. Shawn Stussy's philosophy of not categorizing his creations into a single style has allowed the brand to remain versatile and relevant across different subcultures.
The company has also been known for its collaborations, which have included partnerships with Marvel in 2011 for a line of T-shirts featuring superheroes and guest artists' interpretations of Marvel characters. In 2019, Stussy collaborated with fashion designer Matthew Williams for a line of recycled organic cotton tees and leather hiking boots.
As of the latest updates, the Sinatra family owns Stussy Inc, with Frank Sinatra Jr. having bought Shawn Stussy's share of the company in 1996. The brand continues to operate worldwide, with a presence in North America, Asia, Europe, Australasia, and branded stores and other retailers.
Stussy Inc's commitment to quality clothing, radical graphics, and fostering an international community dedicated to the brand has solidified its position as a leader in the fashion industry. The company's mission and values reflect a dedication to producing premium clothing that not only represents the brand's unique aesthetic but also resonates with image-conscious individuals globally. Stussy's influence on fashion and culture is undeniable, and it remains a sought-after brand for both new collections and vintage pieces.