Sunrise Brands

Sunrise Brands, established in 1977, is a prominent player in the fashion industry, headquartered in Los Angeles with additional offices in New York and Hong Kong. The company specializes in managing a diverse portfolio of well-known fashion brands, including American Rag, Current/Elliott, Donald Pliner, Diane Gilman, Equipment, Joie, NYDJ, Rebecca Minkoff, Seven7, and TAGS.

The company prides itself on its innovative approach to fashion, combining heritage craftsmanship with modern design to create products that appeal to a wide range of customers. Sunrise Brands is committed to sustainability and social responsibility, incorporating eco-friendly practices across its operations. This includes the use of recycled materials, reducing water consumption, and minimizing waste in its packaging processes.

Under the leadership of Gerard Guez, Sunrise Brands focuses on empowering its brands to connect deeply with their customers while striving for market success without compromising on environmental sustainability. The company promotes diversity and equal opportunity within its workforce and maintains a strong commitment to improving the social, economic, and environmental well-being of its partners and customers through product innovation and transparency.