SuperCircle: The Future of Sustainability

SuperCircle is a company that aims to bridge the gap between retail and textile waste through technology and reverse logistics. The company provides a platform that enables retailers to collect, sort, and recycle their discarded textiles, thereby reducing their environmental impact and creating new value from waste.

How SuperCircle Works

SuperCircle works with retail brands to design and implement circularity programs that suit their needs and goals. The company offers the following services:

• Collection: SuperCircle helps retailers to set up convenient and attractive collection points for their customers to drop off their unwanted clothes. The company also provides incentives for customers to participate, such as rewards, discounts, or donations.
• Sorting: SuperCircle uses advanced technology to sort the collected clothes by material, quality, and condition. The company also leverages data and analytics to optimize the sorting process and provide insights to retailers.
• Recycling: SuperCircle recycles the sorted clothes into new materials, products, or energy. The company uses innovative techniques to preserve the quality and value of the textiles, such as mechanical, chemical, or biological recycling. The company also collaborates with other partners to create new markets and applications for the recycled materials.

Why SuperCircle Matters

SuperCircle is a company that is driven by a vision of creating a more sustainable and circular fashion industry. The company believes that circularity is not only good for the environment, but also for the economy and society. By working with SuperCircle, retailers can benefit from:

• Reducing waste and emissions: SuperCircle helps retailers to divert their textile waste from landfills and incinerators, where it would otherwise release harmful greenhouse gases and pollutants. By recycling the textiles, SuperCircle also reduces the need for virgin materials and saves natural resources and energy.
• Creating value and innovation: SuperCircle helps retailers to generate new revenue streams and cost savings from their textile waste. By recycling the textiles, SuperCircle also creates new materials and products that can be used by the retailers or other industries. Additionally, SuperCircle helps retailers to enhance their brand image and customer loyalty by demonstrating their commitment to sustainability and social responsibility.
• Empowering communities and workers: SuperCircle helps retailers to support the communities and workers involved in the textile value chain. By collecting and recycling the textiles, SuperCircle creates new jobs and income opportunities for people in developing countries, where most of the textile waste originates. Moreover, SuperCircle ensures that the recycling process is safe and ethical, and respects the human rights and dignity of the workers.