The Carrington Tea

The Carrington Tea Company, LLC, doing business as Carrington Farms, is a recognized innovator in the natural foods industry. With a commitment to providing 'Simple. Clean. Real.' products, the company has carved a niche for itself in the health and wellness space. In 2018, Carrington Farms expanded its portfolio by acquiring tera'swhey, a brand that has established itself as the leading organic whey protein in the United States.

Founded in 2009 and based in Madison, Wisconsin, tera'swhey is renowned for being the first and most comprehensive line of USDA certified organic whey proteins in the U.S. The brand's products are crafted from grass-fed dairy cows' whey, sourced directly from artisan cheese makers in the heart of Wisconsin's dairy region. This acquisition aligns with Carrington Farms' philosophy, as both brands share a dedication to real food principles and a commitment to quality.

David Eben, the Chief Executive Officer of Carrington Farms, emphasizes the company's goal to offer products that they would confidently feed to their own families. The acquisition of tera'swhey is a testament to this commitment, promising to accelerate Carrington Farms' efforts in delivering protein powders that resonate with consumers' evolving tastes and preferences.

The protein powders industry, which reached $855 million in sales and is growing at a rate of 3.9% according to 2017 SPINS data, represents an increasing trend in the use of protein in everyday life in the U.S. Carrington Farms' acquisition of tera'swhey is a strategic move to tap into this growing market and to drive innovation within the protein powder and supplement category.