The Life Is Good
The Life is Good Company is a distinctive American brand that epitomizes optimism through its range of apparel and accessories. Founded in 1994 by brothers Bert and John Jacobs, the company has its roots in Boston, Massachusetts. The Jacobs brothers started out with a simple idea, selling T-shirts that featured uplifting messages and illustrations. Their journey began in 1989, but it wasn't until 1994 that they found their breakthrough with a character named Jake, whose smiling image became synonymous with their message of positivity.
The story of Life is Good is one of perseverance and belief in the power of optimism. Before their success, Bert and John faced challenges, selling T-shirts on the streets and at college dorms, often living off peanut butter and jelly, and struggling to make an impression. However, their fortunes changed at a street fair in Cambridge, Massachusetts, where they sold 48 shirts featuring Jake in less than an hour. This moment marked the beginning of a cultural phenomenon, as Jake's simple, joyful image resonated with people across the country.
Life is Good's philosophy extends beyond clothing; it's about spreading good vibes and helping others. The company donates 10% of its profits to the Life is Good Kids Foundation, which focuses on improving the lives of children in need. This commitment to social responsibility is a core aspect of their identity.
Over the years, Life is Good has expanded its product line from T-shirts and hats to include a full range of apparel for men, women, and children, as well as a variety of accessories. Their products are sold online, in retail stores across the United States, and in over 30 countries worldwide. Despite this growth, the company maintains a focus on simplicity, humor, and humility, staying true to the principles that Bert and John set when they first started.
Today, Life is Good continues to inspire with its message of hope and its dedication to making a positive impact on society. The brand's success story is a testament to the enduring appeal of optimism and the power of a simple, positive message.