The Swatch Group Assembly

The Swatch Group Assembly (TSGA) serves as the Swatch Group's watch assembly company, and its core mission is to provide customer services that go beyond their expectations.

Situated in Ticino, TSGA stands as the largest assembler of Swiss Made watches. Its Genestrerio and Stabio facilities are staffed by highly skilled professionals and specialized watchmakers. The Swatch Group Assembly places a strong emphasis on producing quality, with a rigorous 100% control protocol in place.

The company is defined by its commitment to excellence, innovation, and the continuous enhancement of processes and technologies. These values are also reflected in an internal program for sustainable development.

By focusing on personnel development and fostering a collaborative community centered around teams, The Swatch Group Assembly consistently introduces new services to benefit the Swatch Group's companies while capitalizing on opportunities.

In addition to assembling quartz and automatic watches, in 2022, The Swatch Group Assembly launched a new Customer Service hub for watch repair and established a department for link assembly and steel bracelet finishing.

Furthermore, it has strengthened its collaboration with the company Novi by establishing an Assembly Centre. This strategic move is aimed at sharing expertise and processes, ensuring the highest quality and flexibility at all times.