Thevea Brands Group
Thevea Brands Group AB is a multifaceted company that has carved a niche for itself in the outdoor and sports brand industry. With a history that intertwines with the iconic brand Tretorn, Thevea represents a legacy of over 130 years, rooted in the production of outdoor gear and apparel suitable for the Scandinavian climate.
Thevea's journey began with Tretorn, a brand established in 1891, known for its expertise in crafting products that cater to the demands of the Scandinavian weather. This heritage brand has become synonymous with quality and durability, offering a range of footwear and apparel that ensures comfort and protection against the elements.
Over time, Thevea has expanded its portfolio to include a variety of brands, each targeting a specific segment of the outdoor and sports market. These brands include Racqet, Sarek, Fjällmark, Visent, Friluftsvaror, Alfonso Padel, and We Brand You Play. Additionally, Thevea also represents Toalson and Adidas in the Tennis and Padel categories, further solidifying its position in the market.
Thevea's philosophy is built on the belief that brands should connect with consumers on an emotional level, fostering relationships based on trust, loyalty, and engagement. The company strives to create products that are not just tangible items but represent a set of sustainable and human values. This approach has allowed Thevea to establish a strong bond with its customers, who see the company's products as more than just commodities.
Innovation and sustainability are at the core of Thevea's operations. The company honors its rich history by naming itself after "Tretorn" and "Hevea," the latter being the Latin name for the rubber tree, which signifies the company's origins and its commitment to natural materials. Thevea sees every action and decision as an opportunity to leave a positive legacy for future generations.
Thevea's essence lies in its continuous evolution. The company aims to lead by example, setting new standards in the industry while remaining open to learning from others. It's a brand that reflects self-reflection, acknowledging that there is always room for improvement and growth.
With a turnover of over 500 MSEK in 2022, Thevea Brands Group AB has established itself as a pioneer in the sports and outdoor sector, becoming one of the largest brand developers in the Nordics. The company's strategic alliances and investments have further strengthened its market position, enabling it to continue its trajectory of growth and innovation.
In summary, Thevea Brands Group AB is a company that respects its past while actively shaping its future. It's a brand that stands for quality, sustainability, and continuous improvement, aiming to make the world a more attractive place with every step it takes.