Underprotection ApS: Pioneering Sustainability in Fashion

Underprotection ApS stands at the forefront of the fashion industry, renowned as the visionary entity behind the esteemed brand, Underprotection. Founded in Copenhagen in 2010, Underprotection ApS has carved a distinct niche by seamlessly blending fashion with an unwavering commitment to sustainability, setting a new standard for conscious and ethical practices.

Visionary Leadership and Founding Principles

Under the dynamic leadership of founders Sunniva Uggerby, Stephan Rosenkilde, and Jeanette Hansen, Underprotection ApS has evolved into a driving force in the sustainable fashion landscape. The trio's founding principles revolve around a mission to unite fashion and environmental responsibility, creating a brand that goes beyond aesthetics and embraces a deeper commitment to the planet and its people.

Trademark Ownership: Underprotection

Underprotection ApS proudly holds the trademark for the distinctive brand name, Underprotection. This legal ownership underscores the brand's unique identity and signifies its dedication to delivering high-quality, sustainable fashion. The trademark serves as a symbol of trust and authenticity, distinguishing Underprotection as a leader in conscious consumer choices.

Certified B Corporation®: Ethical Business Practices

As a testament to its unwavering commitment to ethical practices, Underprotection ApS proudly holds the Certified B Corporation® status. This certification reflects the company's dedication to balancing purpose and profit. Underprotection ApS goes beyond mere compliance; it actively considers the impact on workers, customers, suppliers, community, and the environment, setting a benchmark for socially and environmentally responsible business operations.

Sustainable Materials and Practices

Underprotection ApS is synonymous with sustainable sourcing and production practices. The brand exclusively employs materials that are classified or certified as sustainable, including TENCEL™ lyocell, recycled polyester, recycled nylon, recycled wool, banana fibers, and organic cotton. This meticulous approach to material selection reflects a deep commitment to reducing environmental impact and promoting responsible consumption.

Lifelong Repair Guarantee and Circular Economy

Underprotection ApS stands by the durability of its products, offering a lifelong repair guarantee. This commitment not only emphasizes the brand's dedication to quality but also aligns with a broader vision of contributing to a circular fashion economy. Through a comprehensive take-back program, the brand ensures responsible disposal, encouraging customers to actively participate in closing the sustainability loop.

Transparent Value Chain and Inclusivity

Transparency is a cornerstone of Underprotection ApS's business model. The brand openly communicates its value chain, highlighting the use of sustainable materials, vegan-approved products, and eco-friendly packaging options. Inclusivity is also a core focus, with designs tailored for all shapes and sizes, challenging stereotypes and fostering a sense of empowerment for every woman.

Forward-Thinking Fashion for a Sustainable Future

Underprotection ApS is not merely a fashion entity; it's a beacon of forward-thinking sustainability in an ever-evolving industry. Through its trademarked brand, the company continues to inspire positive change, encouraging both suppliers and consumers to embrace a more sustainable and ethical approach to fashion. Join Underprotection ApS in the pursuit of a better, more sustainable future—one garment at a time.