Variety Hour

Variety Hour Pty Ltd is a creative and vibrant company based in Fitzroy, Victoria, Australia. Founded by textile designer Cassandra Jean Byrnes, Variety Hour started its journey in 2016 as a design studio with a focus on fashion print. The company has since remained true to its roots, continuing to explore the intricacies and craftsmanship of print design. The studio operates with a small, dedicated team of eight members who work from their base on Gertrude Street, Fitzroy. Variety Hour is not just about creating products; it's about telling stories through prints. Each design is hand-painted by Cassie using a variety of mediums such as gouache, inks, and markers before being digitized and adapted into artworks, homewares, and women's clothing. Committed to ethical practices, Variety Hour places a strong emphasis on local manufacturing, sustainability, and quality. The company takes pride in supporting the Australian manufacturing industry and is dedicated to producing garments that are designed to last. They also strive to be size inclusive, ensuring that as many people as possible can enjoy their unique and thoughtfully made products. Variety Hour's Melbourne boutique, located on Gertrude St, Fitzroy, showcases their ethically made clothing. The prints are inspired by Northern Queensland and are a testament to the brand's commitment to creating pieces that are not only visually appealing but also have a positive impact on the community and the environment. With a principal address in Australia, Variety Hour Pty Ltd has established itself as a company that values the art of design and the importance of conscious production. The director and secretary of the company, Cassandra Jean Byrnes, leads the team with a vision that is both artistic and responsible.