About Facility
Corporate headquarter
The Morning Star Company, also known as Lucero Farms, LLC, is a leading tomato processing and packing company with a rich history dating back to its inception in 1970 by Chris Rufer. Originally starting as a one-truck owner-operator company in California's Central Valley, Morning Star has grown to operate three state-of-the-art factories with the largest production scale in the world dedicated solely to tomatoes. With a focus on providing superior customer value, Morning Star supplies over 40 percent of national markets with ingredient tomato paste and diced tomatoes, serving a wide range of customers in the food manufacturing, food service, and retail trade industries.
Morning Star's key differentiators lie in its commitment to innovation and scale, as well as its dedication to producing high-quality tomato products in an environmentally responsible manner. The company has been actively involved in the global tomato industry and ongoing tomato research, pioneering changes in production technology that have increased efficiencies throughout the industry. With annual sales exceeding $800 million, Morning Star continues to color the world red one tomato at a time, solidifying its position as a major player in the tomato processing industry.
Driven by a mission to consistently meet the quality and service expectations of its customers, Morning Star operates three processing facilities strategically located in the heart of California's tomato country, processing tomatoes from the entire Central Valley region. The company's organizational structure, termed Mission Focused Self-Management, emphasizes colleague-driven activities and coordination with a customer-focused approach based on Human Respect. As Morning Star looks towards the future, its continued focus on innovation, quality, and customer service will guide its strategic direction to maintain its position as a leader in the tomato processing industry.
Standards to inquire about at this location
Location Identifiers
Address
🇺🇸APN 005-120-39S Firebaugh, California, Firebaugh, United StatesZip Code
93622
Unique Identifiers
CommonShare
CFID_01JJ5BNM41ERVGK7KXKHVCS1RW
Latitude and Longitude
Latitude
36.867304
Longitude
-120.464397
Activities and opening hours at this location
Opening Hours
There is no opening hours to display.