Sustainable Brand Benchmark - Habermaass Family
By CommonShare
Habermaass GmbH has a long and successful history making toys and children's furniture. The company operates through several divisions, making wooden toys and games, outdoor equipment, and youth furniture. Its products are distributed under the HABA brand name to 6,000 specialized dealers in 20 countries. The company also has a mail order division, JAKO-O, which offers a range of toy products for children up to 10 years old. In addition, the Wehrfritz division supplies residential furniture, playground equipment, toys, and craft supplies. Habermaass GmbH is owned by Klaus Habermaass, whose father started the business in the 1930s.
Overall Rating
Undistinguished
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
