Sustainable Brand Benchmark - Reeds Jewelers
By CommonShare
Reeds Jewelers is a family-owned chain of jewelry stores founded in 1946 by Bill and Roberta Zimmer. The company operates about 90 stores in 18 states from Texas to Delaware, mainly in malls. Reeds offers diamond rings and jewelry, gold jewelry and chains, gemstone rings, watches, and other baubles. Diamonds and gems account for almost 60% of the company's sales. The company also sells products via its website and catalog. Alan Zimmer is the company's CEO.
Overall Rating
Under-Performing
Credibility
How credible are the sustainability claims of the retailer/brand.
Relevance to Mainstreaming Sustainability
Market share of the retailer/brand within the industry it operates in.
Commitment
Commitment of the retailer/brand to sustainability.
Traceability
Level of visibility of the retailer/brand over its supply chain.
Accessibility
How easy is it to find the retailer’s/brand’s sustainable products.
