GO MACRO

In 2003, Amelia Kirchoff was diagnosed with breast cancer. After speaking with her daughter, Jola, Amelia decided to fight the cancer with a plant-based macrobiotic diet in addition to a local lumpectomy. In the face of adversity, Jola and Amelia came together, fought the cancer, and Amelia won. During her battle with cancer, Amelia created the MacroBar, recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and Jola began spreading the power of a balanced, plant-based lifestyle through GoMacro's healthy and delicious MacroBars. Since the brand's launch in 2004, GoMacro has grown from selling MacroBars in local food co-ops, to making plant-based nutrition bars accessible nationwide. GoMacro is headquartered in Viola, Wisconsin, where all MacroBars are produced with certified, high-quality ingredients. The success of GoMacro has only fueled Jola and Amelia's passion for spreading awareness to the world about the benefits of balanced, plant-based living. Today, Jola runs the business and when Amelia is not tending to the farm, she is working with the innovations team to develop the newest GoMacro recipes.