Luigi Lavazza
Luigi Lavazza S.p.A., commonly known as Lavazza, is an iconic Italian manufacturer of coffee products. Founded in 1895 by Luigi Lavazza, it began as a small grocery store in Turin, Italy. Over the years, it has grown into a global coffee brand, administered by the third and fourth generations of the Lavazza family.
The company is renowned for importing coffee from various parts of the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States, and Mexico. Lavazza prides itself on being Italy's favorite coffee, with a significant majority of Italian coffee-purchasing families choosing their products.
Lavazza's product range is extensive, featuring whole bean coffee, merchandise, and a variety of coffee capsules compatible with different systems, including A Modo Mio, Espresso Point, and Lavazza Blue. They also produce Nespresso Compatible Capsules.
Sustainability is a key focus for Lavazza. The company has initiated the ¡Tierra! project, which promotes sustainable agriculture in Honduras, Colombia, and Peru, aiming to improve not only the quality of coffee but also the environmental and working conditions of the communities involved.
Despite its global presence, Lavazza maintains a strong connection to its roots, operating several retail coffee shops in Italy, such as ""Il Caffè di Roma"" and ""Espression,"" where they offer traditional coffee drinks and sell their coffee products for home use.
As of 2019, Lavazza reported revenue of €2.2 billion and employed around 3,800 people. The company has six production sites, three in Italy and three abroad, and operates through associated companies and distributors in over 90 countries, exporting 46% of its production.
Lavazza's history is marked by innovation and a passion for coffee. From the invention of blending different types of coffee from various geographical areas to the development of new packaging solutions to preserve flavor, Lavazza has been at the forefront of the coffee industry for over a century. The company's commitment to quality, sustainability, and innovation continues to drive its success in the global market.
