Ninety Percent Ltd

Ninety Percent Ltd is a responsible womenswear label that was founded in 2012 and is based in London, UK. The company designs and sells ready-to-wear clothing and accessories made from sustainable and vegan materials.

Vision and Mission

The company's vision is to create timeless style through a nature and modern art lens, and to fit into the ebb and flow of a contemporary lifestyle. The company's mission is to share 90% of its profits between the people behind its collections and five charitable causes that the customers can choose from. The company aims to make a positive impact on the world by supporting social and environmental causes, and by being transparent and ethical in its production and operations.

Products and Services

The company offers a range of products and services, including:

• The Essentials: A well-curated dress code of layering foundations, such as t-shirts, tops, dresses, skirts, trousers, and knitwear. These are trans-seasonal, considered, and carefully crafted pieces in elevated, responsible materials.
• Everyday: Casual and comfortable clothing for everyday wear, such as hoodies, sweatshirts, joggers, shorts, and jackets. These are made from organic cotton, recycled polyester, and other eco-friendly fabrics.
• On Sustainability: A collection of clothing that showcases the company's commitment to sustainability, such as organic linen shirts, hemp denim jeans, and Tencel lyocell dresses. These are made from natural, renewable, and biodegradable fibers that have a low environmental impact.
• Evening: A collection of clothing for special occasions, such as silk satin blouses, velvet jumpsuits, and sequin dresses. These are made from luxurious and vegan materials that are ethically sourced and produced.
• Weekend: A collection of clothing for leisure and travel, such as cotton poplin shirts, linen shorts, and jersey dresses. These are made from breathable and lightweight materials that are easy to pack and wear.

The company also provides free UK delivery and returns, and free worldwide delivery over £175. The company also has a loyalty program that rewards customers with points, discounts, and exclusive offers.