PRANA

Prana, the brand, inspires its customers to chase adventure, stay active in their own unique way, and always look good doing it. They strive to responsibly outfit those journeys with respect for the planet and its people. They commit to education and exploration in the name of progress, so that they can all create positive change.

Whether the customer is commuting to work or wandering the globe, they can rest assured that Prana has been there, and has used these moments to design their products with sustainability and style in mind.

The brand takes inspiration from the word "prana," which comes from Sanskrit and means breath. It is considered the life-giving force, the universal energy that flows within and among us, connecting us with all other living beings. Prana believes that they are immersed in prana, and that it flows around and through them like currents in a river. They see it as a vital force with many levels of meaning, ranging from the physical air we breathe, to the collective energy of consciousness shared among all living beings. Each breath gives us the chance to stop, to transform, to reset, to begin again. As we breathe, we are connected wholly and completely to every other living being. Each breath gives us the chance to reconnect to the planet and to each other; each breath affords us the opportunity to reimagine our future.

Prana believes that style is less about fashion or trends and more about making a statement. They challenge their customers to wear the future of sustainable style, and their design team works hard every season to not only elevate the look and feel of their seasonal collection, but also to incorporate innovative and sustainable fabrics and practices to improve performance and lessen their impact on the planet.