VFRAAS

The textile tradition in Wüstenselbitz goes back 200 years. Weavers here were producing textiles even before industrialization – using a handloom. This knowledge has been refined and passed down over the centuries. When Valentin Fraas founded the company in 1880, he only had ten employees. With a lot of hard work, V. Fraas grew to employ around 100 staff by the turn of the century.

The company quickly outgrew its home in Franconia and developed further into an international manufacturer in 1982. Subsidiaries in New York, Toronto, London, and Hong Kong were founded; Sales offices later followed in the Czech Republic, Russia, Poland, Japan, and Korea. This is because they discovered something critical: Tradition can only survive when combined with new knowledge and a focus on new developments. The two Executives Alexander and Andreas, with their thirst for knowledge and wanderlust, found a perfect place at FRAAS to grow their international company. As a logical consequence of progress, the first FRAAS shop in Germany was opened in 2005 in Berlin, coinciding with the company’s 125-year anniversary. The following year, the website fraas.com and online shop were opened.

Today, FRAAS relies on the perfect mix of tried-and-tested quality standards, trends, sustainable production, and fresh ideas for its products. Scarves are, quite simply, our world.