Veja Fair Trade

Veja Fair Trade sarl is a French company that designs and sells sneakers made from organic and fair trade materials. The company was founded in 2004 by Sebastien Kopp and Francois-Ghislain Morillion, who were inspired by their experience working for a fair trade organization in Brazil. Veja's mission is to create sneakers in a different way, mixing social projects, economic justice, and ecological materials. The company sources its organic cotton and natural rubber directly from producers in Brazil and Peru, paying them a fair price and supporting their agroecological practices. Veja also works with factories and cooperatives that respect workers' rights and the environment. Veja's sneakers are vegan-friendly and use recycled or biodegradable materials whenever possible. The company also strives to reduce its carbon footprint and waste by using renewable energy, optimizing logistics, and upcycling old sneakers. Veja is transparent about its production process and its social and environmental impacts, publishing detailed reports on its website. The company does not spend money on advertising, relying instead on word-of-mouth and collaborations with celebrities and influencers. Veja's sneakers are sold online and in more than 1,800 stores worldwide. The company has received several awards and recognitions for its innovative and ethical approach to fashion. Veja is one of the leading brands in the sustainable sneaker market, with a loyal and growing customer base.